How to Get Targeted MLM Leads Using Solo Ads

Paid advertising can be a great, and an efficient, way to get a large number of targeted MLM leads. There are many different paid advertising routes you can take, but one good one you may want to try is running solo ads.

If you are not familiar with what a solo ad is, here is basic definition for you: Publishers with databases (list of prospects) in specific niches agree in exchange for a certain amount of money to run your ad (via email) to their list. It is called a "solo ad" because your ad will be only ad in that email.

Because you are choosing publishers who are involved in specific niches -- specifically YOURS -- you can see how this type of advertisement would garner very targeted MLM leads. Before we talk about exactly how you go about using solo ads, however, let's talk first about why these are a good strategy for attracting targeted MLM leads.

The first advantage of using these ads is that they are fairly inexpensive. Running solo ads is typically a fairly inexpensive way to advertise. The bigger the size of the publisher's list, the more expensive the solo ad will be.

Even when they are "more expensive," though, solo ads are typically less expensive than many other types of paid advertising. The good thing about them being fairly inexpensive is that you can send out just one to each publisher's list to test and see whether it is a good place to advertise and get targeted MLM leads without breaking the bank.

The second big advantage of using solo ads is that they are a great way to leverage yourself. You are using someone else's asset that they have already worked to create (i.e., their list) for your own advantage.

So now that we've established that solo ads are a good way to attract targeted MLM leads, how exactly do you go about using them? Here are some key tips to using solo ads properly, and so that you will end up attracting targeted MLM leads:

1. Do Your Own Investigation: Before you choose to run a solo ad, investigate a publisher's list yourself. Subscribe to it as a prospect, and look at the content they send you to be sure it is a viable list for your advertisement. You will be able to get a sense of whether you can attract targeted MLM leads based on the content that the publisher sends to their list (or, at least, you will probably be able to exclude some lists before you spend a dime on running a solo ad to lists that will not garner you any targeted MLM leads).

2. Be Able To Track Your Results: Whenever you are going to run a solo ad, be sure you create a unique tracking code for your website. This will allow you to be able to tell exactly how many clicks etc you are getting from each publisher's list. It is great to just be "getting targeted MLM leads," but it is equally important to be able to track from where they are coming so you can decide which lists are worth the money you are spending on your ads.

3. Use A Data Capture Page: When you are running a solo ad, be sure that the link you put in your ad ALWAYS takes prospects to a data capture page. Your goal with these ads is to gather targeted MLM LEADS -- not make an immediate sale. So you want to be sure you take people to a forum on which they can input their information.

4. Test Your Results: Like any other type of advertising you might do, running solo ads will require you to do some testing. You might have to run forty different solo ads on forty different publisher's lists before you find a handful of ones that are worth repeating. The first thing you want to test is your results. When you are testing, you want to look for two things about each solo ad you run: (a) did the ad increase the total volume of traffic to your website, and (b) did that increased traffic volume increase your lead volume. These two pieces of information will tell you if you are getting targeted MLM leads from that publisher's database.

5. Test Your Ads: Once you have decided which publishers and lists are good ones and are getting you good and targeted MLM leads, you want to test out different ads to those lists. In other words, don't just write and send out the same ad over and over again just because you found a list from which you can get targeted MLM leads. You want to test out different copy in your ad to see which one gets you the BIGGEST increase in traffic to your website and the BIGGEST number of targeted MLM leads.

6. Repeat Them!: Finally, once you have tested and found which publisher's lists were good ones and which ads tested best, then you want to keep sending out ads to those lists. Send out an ad to those lists about once a month. Once a month is often enough, but is not over-sending. Discover What Your Upline Has Known And Has Been Doing All Along. Learn the 7 Top Secret Strategies They Used To Build Their Huge Downlines And Huge Incomes! Grab My FREE REPORT Titled: "How To Create YOUR First 6-Figure Month In Network Marketing" by visiting http://www.RecruitFaster.com

Terry Duff is a well respected home based business training specialist and business builder himself. He has grown several different home based business using the same "underground" techniques that he shares in his highly sought after free reports. To claim your free copy of "How To Create Your First 6 Figure Month In Network Marketing" head on over right now to http://www.RecruitFaster.com - To date, he has helped more than 100,000 home based business owners in more than 30 countries.

Why Ezine Solo Ads Are So Effective

Solo ads are very effective email ads that generate targeted real time traffic to your website. There are many reasons why these types of ads are so effective. Here are the main 3:

1. Solo Ads are as targeted as you can get

You can find ezines (electronic magazines) for just about any topic, passion or subject. An easy search on your favorite search engine, or more specific research tools can be used to find targeted ezines in any niche.

Electronic magazines are websites or blogs that publish relevant and niche specific content in a variety of topics such as: personal growth, planting, cooking, travel, religion, politics or health and wellness to name just a few.

These sites ask their visitors to opt in so they can received additional content and tips via email. This creates a targeted subscriber base that you can advertise to. The publishers post advertising rates on their sites and you can then submit your relevant email ad to be sent out on your behalf to a portion or all of the database.

This type of advertising generates targeted traffic because your niche specific email is only received by people who CHOSE to receive emails from that publisher. Your chance of generating clicks are high and only depend on your email being compelling and relevant to that audience.

2. Solo Ezine Ads are Cheap!

Relative to post card marketing, pay-per-click and extensive search engine optimization, posting compelling and relevant ezine solo ads can generate cheap leads. You can find ezines that offer solo ads for as low as $20 - $49 per solo. I've posted ads that have generated dozens of actual OPT INS to my sites for $49.

3. Solo Email Ads Are Easy For New Marketers to use

If you're in a network marketing program or MLM, then ezine solo ads can be a great way to get your sales team advertising efficiently and effectively. As a leader, you can supply your team with a small collection sample ads that they can use and work with. A quick video tutorial can show them how to research and find their own "watering holes" that are relevant to your program and away they go!

You can also supply them with a list of popular and effective ad spots so the newest of the new can get up and running. This can help you quickly have a team of advertisers out there posting ads and generating traffic, which is the heart and soul of fully leveraging the benefits of network marketing or MLM.

There are many more powerfully effective benefits you can gain by learning how to implement ezine solo ad marketing to generate traffic. It's an effective way to get exposure and targeted eyeballs on your content means a potential of consistent flows of traffic to your website.

I love ezine solo ads! But you have to be very careful in how you post ads or all is lost and you can blow tons of money and time on worthless lists. Get more free training on how to really capitalize on ezine marketing at my free training site here: http://www.leverage-ur-postcard.com/
My name is Luis Sarmiento and I can show you how to wield ezine solo ads like Luis Pujols swings a bat! Seriously!

Solo Ads - 3 Ideas That Work to Create Solo Ads That Convert

If you want your solo ads to be successful then you must make sure to keep them real. In other words, your ad needs to be high quality in every possible way. In the following article we will be looking at 3 unique solo ad tips that you can use right away.

You first need to analyze the ezine you are targeting and the prices they charge for solo ads. If it is relatively expensive, this is often a good omen because it means that the ezine probably has a good history and the owner understands how valuable it is. Spending a bit of money in exchange for high quality traffic should always be a yes. Don't let yourself get pulled in by those low offers that promise millions will see your ad for only $5. You should stay as far away as you can from ezines offering their solo ads at a very low price point. Your money should only be spent on things that you know with certainty will offer you a good rate of responses.

You can also collect the contact information of your prospects and increase the effectiveness of your ads by offering them a free gift in your ad. You can sell your product by following up after you get their contact information. By driving your traffic to your opt-in page rather than your sales page, you will find that your conversion rates will increase dramatically. This allows you time to show your potential customers that your product is valuable and to convince them to buy it by following up with them.

Last, but no less important, is that you need to avoid pre-written ads. Each solo ad you publish needs to be fully original. If you are getting a copy of your solo ad from your affiliate manager, simply rewrite it or write one on your own. Since people don't really appreciate being shown the same ad repeatedly, these pre-written ads can turn off your audience faster than a light bulb. It's not just the text itself, but also the subject line that has to be different.

You need to set yourself apart from the crowd, not be lost in it.

Everything is important to creating high converting solo ads, from the formatting to the subject line, a fact we can see clearly from this article. You will get a much better ROI when you realize which ezines and which solo ads perform better. Until that time you will need to test out various ads and ezines to discover which are the most effective.

Solo ads [http://theinternetmarketingsolution.net] can be a part of a very effective marketing strategy, but seeing an increase in targeted traffic that converts to sales takes consistent testing and tweaking. For more ideas about how to increase sales and improve your business, see [http://theinternetmarketingsolution.net].

My name is Jim A. Zimmermann, and I take pride in the fact that I have taught myself how to make a living on the internet. Making a living online is not easy, but there are incredible benefits that come with it. Don't be fooled by the people who tell you that it is easy, it takes a lot of hard work. If you are interested in the freedom and control that come from working when and where you choose, check out my blog.

Three Solo Ads Secrets That REALLY Work

In this age of blogs, podcasts, Google AdWords and article syndication, you might by wondering why in the world an article about solo ads would be worth reading. But, solo ads are still incredibly powerful.

So much so that everyone is still using them. Have you taken a look at your email lately? Have you noticed all those emails from the top "experts" announcing this new product and that recommendation? Guess what... those are solo ads.

Maybe not like you're use to seeing... the hypey, do this now type of ad. Nonetheless, they are solo ads. And they still work.

A client of mine and I were talking the other day about his advertising campaign that we recently worked on and how amazed he is about the performance of the solo ads. "I have to admit, I really didn't want to waste the money on this type of advertising. But, when the results came in... well, can you write a few more?"

Solo ads are here to stay and I truly believe that there isn't anything available yet to replace them.

"Why are your ads so effective?"

That's what someone asked me the yesterday. Luckily, I've already been thinking about it and could immediately tell them my personal ad writing tips for successful solo ads.

Be Conversational With Your Solo Ad

I love the new direction that solo ads are taking. Actually, I've been writing ads this way for quite awhile now and it seems that it is really beginning to take off. Remember, the question at the beginning of this article about the emails you receive from the top "experts"? They don't really seem like ads do they?

I mean, we know they are, but it just isn't your regular "hyped up, buy this amazing product now" type of ad. It's more... well, conversational. It feels like the person sending the email (ad) to you is talking to you.

Powerful isn't it? I have never, and I say this with all honesty, bought anything from a short solo ad that "forced" me to visit a site. But, I do feel compelled to visit sites from ads where I feel like they really care that I visit this site.

And I know it's an ad!

Personal, conversational, relational. Write your ad like you're actually sitting across from the person or talking on the phone.

Target Your Ad To Fit Your Reader

So many times I see ads for products that I am not even remotely interested in (and I'm interested in a lot of things). I ask myself, why am I receiving this ad? Yes, I might subscribe to the ezine, but why would this person be advertising this product through this mailing list? It's a huge waste of money.

The most important principle of advertising is targeting your audience for the best possible results. So, it would only be logical to do the same thing with the actual ad itself.

Write the ad to fit your reader, not your product.

So many ads are written to tell about the product, what it can do, and how many special features it has that makes it worth the hundreds of dollars they're asking for it.

The thing I've been doing recently is placing a tremendous emphasis on narrowly focusing the ad to fit the reader. What do people in this niche need? What are they feeling right now? What will help them the most?

For example: Let's say you are selling an ebook about t-ball practice drills. In writing the ad I would focus on one particular audience... new coaches. I wouldn't even begin to try to satisfy all people. Just one narrow focus.

The ad would then take on a life of it's own. Instead of limiting your creativity, the sky is the limit. You could write from the emotion of a new, bewildered father who is stepping in to coach because no one would. Or, set up the ad like a personal letter from one "new" coach to another describing a great resource that really helped.

Focus your ad to fit the reader.

Solo Ads Work Best In The Third Person

This ties into the previous "secret".

I have found that the solo ads that work best are not the ones that are written for your own product. What I mean by this is when you write an ad for your own product, you shouldn't write the ad like you own the product. Write it in the third person point of view. As a recommendation.

The last couple of years I have been extensively testing this theory. I have an ebook that I wrote on how to write solo ads that I wrote several ads for. Actually about thirty. Like I said... testing.

Anyway, I tested out a lot of theories and writing styles and the consistently high click thrus and conversion rates came from the ads that were written in the third person. The ads that were like I was recommending my own ebook, instead of saying "buy my ebook", outperformed the other ads... most of the time by 50-75%.

If you're struggling with your current ads start using my personal secrets to write some new ones or rewrite your current ones.

Tim Bossie is the owner of Guaranteed-Ads.com and has been written thousands of solo ads for thousands of different product being sold all over the Internet. He has perfected his solo ad writing so he can write ads in just a few hours. Check out [http://www.guaranteed-ads.com/hot.html] to see how you can get yours in just two hours.

6 Ways to Make Money With Solo Ads

It's Not Rocket Science But it's Not Easy

The first question that probably popped into your head when you saw the headline about making money with solo ads was, "Do these still work?" I can give you a definitive answer on that. Yes. Solo ads DO work.

Think about different kinds of emails you see in your inbox every day. Did someone offer you a solution for your business, personal life, or for your home via email today? Those are solo ads. At their best they can drive more traffic to websites and give network marketers the opportunity to make a sale.

1) Write Ads That Solve a Problem

This is a common mistake network marketers commit. Instead of writing the ad to capture the attention of their customer by solving a problem they constantly pitch their product and or business. What compels people to click to see more? It's probably not going to be a cool logo or the product itself. The clicks happen when your ad solves a problem the reader has. Ask yourself these questions to ensure you can make a buck with solo ads:

* What does my niche need?

* How might they be feeling today (consider relevant, current events)?

* What information can I give that will help them?

2) Include an Offer They Can't Refuse

Set a deadline for clicking on the ad; tell them what they'll receive in exchange for their prompt attention to something they've already decided they want.

3) Be Smart About Using Ezines

This tip goes back to my first point regarding the importance of tailoring your message for your market niche. If you choose to use ezines to feature your ad, pick one with content that will speak to your audience. If you're selling mystical, herbal remedies you might not want that placed in an ezine featuring the newest high-tech gadgets (not that techies don't like au natural products).

Same comments apply to reps who are promoting their business opportunity. Always run your ads in ezines that have a network marketing/home business focus. Other factors to consider:

* What is the ezine rate (marketers sometimes forget rates vary)?

* How big is the publisher's email list?

* How often are emails sent?

* What is the size of the ezine's market and how responsive is it?

* Will my ad truly be a solo ad or will it be semi solo

TIP: If the ezine's readers are responsive in the smaller market but unresponsive in the larger market, weigh the benefits and costs of using one over the other. As to including your marketing piece with other pieces it's up to you. However including yours as a semi solo ad could lessen the effectiveness of your message.

4. Write in a Conversational Style

The best advertising pieces read as though they're a conversation with a good friend or a loyal customer. If it's really good people will get halfway through before realizing what it is. And by the time they realize it's marketing, they won't mind because you've given them something useful. Statistics also demonstrate that solo ads written in the third person resonate more with readers than 'first person' ads ("MLM Guru says this is effective" vs "I think this is effective").

5) Maximize the Click

Once people click on your ad, make sure they go to a "squeeze page" (sounds cutthroat, I know) to make sure you have a way to get their contact information. Also make sure you have a tracking system in place to monitor how many clicks and leads you get from your solo advertisement. Finally, make sure you consistently monitor the style of writing and language you use for headlines so you can determine what works and what doesn't. Monitoring is KEY!

6) If it's Not Broke, Don't Fix it

The last tip on how to make a buck with solo ads is this: if you've found a great ad format that works stick with it. You can't get too much of the right thing. Just remember you can't know what works if you don't monitor the responses to your various solo ad campaigns.

Final Thoughts

Making money with individual ads isn't easy - and there is a ton of information out there on what works and what doesn't. But I hope these strategies make cents!

There are thousands of ezines which can make it very confusing for the newbie who is trying to find a tried and true way to Make Money With Solo Ads. Accessing a trusted review site can save you a lot of time and frustration.

Kim Willis has been making 6 figures from home since he started as an online marketer, in 2006. He now helps other people do the same. It starts with leads - generating plenty of them on a daily basis including from solo ads. Get his Network Marketing Tips here.

Ezine Solo Ads - The Super Affiliate's Secret Tool

Ezine solo ads can be highly profitable and dead easy to do if you're promoting any affiliate product. It doesn't require as much analytical knowledge as pay-per-click or SEO, but you still have to apply the proper methods to generate a lucrative ROI from ezine solo ads.

How does it work? You simply pay a newsletter publisher to send your ezine solo ad to their mailing list.

The price depends on factors such as the number of subscribers, the quality of the leads (customer lists are much more responsive than normal subscribers), or the popularity of the ezine. Your ad is exclusive, and doesn't contain other advertising or messages unless you permit it.

Here are some great tips to maximize the profitability of ezine solo ads:

1) The subject line is the most important part. They won't read the rest of your solo ad if the subject line is not interesting enough to grab their attention and entice them to read further.

2) Write the most hypnotic and benefit-laden words in all caps, but don't overdo it. This will allow the reader to take more notice of the words in all caps. For example, you could say, "This BLOWOUT offer will end after 48 hours, so GRAB IT NOW if you want to take advantage of one of the best deals ever." If they're only skimming, they will at least see, "BLOWOUT...GRAB IT NOW."

3) Create a sense of urgency and scarcity. An example would be telling the readers that the offer is limited to the first 10 (or whatever number you decide) customers only, or up to a certain date or time.

4) Format the ad up to 60 characters only for a more convenient reading experience. You may use a free service like formatit.com.

5) Follow the short paragraph rule. Short paragraphs make it easier for the eyes of the reader and are easier to understand. Paragraph should be a maximum of 4 lines only.

6) Add the most convincing testimonials if they can add "power" to the solo ad.

7) Make your ezine solo ad short in scope, if possible. The longer the ad, the more prone it is to be caught by the email filters. Treat the solo ad as a teaser that directs the reader to visit the sales letter. However, a long solo ad is not a bad idea if it's necessary, as long as you pass it through a dependable spam filter.

8) Put a "PS" or two that contains the biggest benefit or strongest call to action.

9) Make sure the solo ad passes through a reliable spam filter. If the person sending the solo ad has a sophisticated autoresponder (like aweber), the ezine solo ad can be checked for any spam-triggering words before being broadcasted.

10) Advertise only in ezines or newsletters that are identical to the topic of the affiliate product you're promoting. Here are recommended sources where you can place your ezine solo ads or negotiate with ezine publishers:

http://solo-ads.com/

http://www.bestezines.com/

http://new-list.com/

Michael Lee manages one of the top money making affiliate programs online. He provides highly profitable and free affiliate marketing tips, tools and resources to help you skyrocket your affiliate earnings at http://www.20daypersuasion.com/affiliateforce.html

Free Solo Ads - Stop Lying to Yourself!

A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads. You don't have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn't believe it: "There are a lot of places where my solo ad is published for free, so why should I pay for it?"

So I decided to write this article in order to help a lot of newbies who think the same.

Please forget for the moment what we are talking about here and think of YOUR assets. Pick some of them. Your TV, your car, your home, whatever you want. Now please respond quickly: will you give your assets for free to some strangers? Right, you won't give them unless they are so old that you don't need them anymore. Even in such case you won't give some of your assets for free, will you?

So ... why do you think that there are stupid people out there who will give YOU something of value for free? I have to disappoint you: what you think is free ... 1) is not free at all or 2) it has almost no value. That's how real life is, no matter whether you like it or not.

Let's analyze what I have just said.

Free solo ads that are not free at all. You probably ask yourself what I'm talking about. There are solo ads so called "free" that you earn the right to send only after you click, click, and click again on tens or hundreds of other people's links. Here is the point: if you don't value your time & your work, yes, they are free. When you work in order to get something, it doesn't mean that you get that "thing" for free. That's only misleading advertising. It's like a boss who tells you that if you work this week from 9 to 5 each day, on Friday evening you'll get a ... FREE PAYMENT. Huh?

Another type of "free" solo adverts are the advertisements sent via safelists.

One type of safelist membership is the paid one where you pay a monthly, yearly or one-time fee. If you pay, then are the ads free? Are you joking?

The other type of safelist membership is the free one. This indeed looks like you're sending free ads but let's see what a safelist is. Briefly, a safelist is a place joined by people who send ads one another. It's like a marketplace closed for customers, where the sellers are trying to sell one another their products. Did you see such place in real life? Why do you think that you didn't see? ... because it simply doesn't work. Well, as a matter of fact you may get some peanuts, but that's all. That is not a business model. You can call it whatever you want, but not business.

That's it, folks! If you thought like that lady that "free" solo ads is the way to go, then I suggest you to think twice before wasting your time. Once wasted, you'll never get it back.

To Your Success!

Adrian Jock

Adrian Jock is author of the brand new ebook Ultimate Guide to Solo Ads and the CEO of ADS MARKET Ezine Advertising Network, an advertising network that offers to its customers ad space in newsletters for all their ezine advertising needs: solo ads, top sponsor ads, classified ads: http://www.adsmarket.biz

Tips For Solo Ads Advertisers - A Reader's View

Solo ads advertising is a great marketing tool for promoting a business or a product online or for building your own mailing list. The same like for any other marketing tool, one of the keys to a successful advertising campaign is to find out how the prospects think and what they are looking for, and then to meet their expectations.

The purpose of this article is to give you an idea on how a solo ads reader thinks and what he doesn't like to see. Of course that what follows is only my own view and you don't have to limit your research only at what one person likes or doesn't like.

Fact # 1 - The more solo adverts I receive daily, the less I read.

Tip # 1 - If you plan to use safelists, forget about it. If you plan to advertise in an ezine, subscribe to that ezine and see how many solo advertisements are sent daily to subscribers. If they are flooded, they are bored. You may not want to promote your business to such a market. Look for ezines that distribute maximum one solo ad per day.

Fact # 2 - My first name in the subject line doesn't make me open that email. The spammers did their marketing homework and I receive many spam emails that contain my first name in the subject line.

Tip # 2 - Forget about first names in email subject lines and use wisely that space. The subject line is very important and if it doesn't grab the reader's attention, your solo ads advertising campaign will be a failure. Recent email marketing reports issued by professional email marketing companies revealed that first names in subject lines are no longer an incentive for opening an email.

Fact # 3 - I don't trust what an advertiser recommends or what she/he guarantees if that advertisement is not signed. [Don't get me wrong: it doesn't mean that I trust any piece of text that is signed.]

Tip # 3 - At the bottom of your solo advertisements always insert your signature that includes a name (your name, a pen name, a business name).

Fact # 4 - Even if I like what you want to sell, if for whatever reason I don't have funds in my account then I won't buy your stuff. Or if I have funds but I'm not convinced that I really need what you sell, I still don't buy your stuff. And then I will forget about it.

Tip # 4 - Instead of trying to sell something, offer an incentive so that the reader to signup for your mailing list. Then you'll have the chance to send me more emails, on different days, and finally you may get me having money in my account and being in a buying mood.

Adrian Jock is author of the brand new ebook Ultimate Guide to Solo Ads and the CEO of ADS MARKET Ezine Advertising Network, an advertising network that offers to its customers ad space in newsletters for all their ezine advertising needs: solo ads, top sponsor ads, classified ads: http://www.adsmarket.biz