Solo Ads - How to Test the Subject Lines

Solo ads are the most powerful ezine advertising tools, but any ezine advertiser or email marketer has to know that a poorly written subject line affects dramatically the result of an advertising campaign. Today's article shows you a simple method for testing solo ads subject lines, in order to avoid the unwanted and unpleasant failure of your email marketing campaign.

Step 1 - Read once again your sales letter and focus your attention on buyers' benefits. Then write 8-10 subject lines, none of them longer than 60-65 characters (including the empty spaces between the words).

Step 2 - Take a break! Forget about the product or service you plan to promote, forget about your next advertising campaign, forget about your goals, forget everything. Empty your mind of all your thoughts. Then take a look at the subject lines as if they are not yours. Consider these headlines written by a certain John Doe and always ask yourself, "So what?"

Step 3 - Simply delete two subject lines that you consider the worst ones. I know, they all are your babies, they are all fine in your opinion, but ... just do it! I told you to empty your mind and consider them as not being yours.

Step 4 - You still have 6-8 subject lines. Contact some of your friends and don't tell them anything about your plans. Just send them the subject lines and ask each friend to choose two of them. Don't tell them that they are headlines. Don't tell them what criteria to use in making their selection. Tell them not to ask any question but to choose two of the "expressions" you sent. Repeat the same test by posting the question in some online forums.

Step 5 - Based on the answers you received during the Step 4, make a "Top 2 Subject Lines".

Step 6 - Buy two very cheap solo ads. Free solo ads are even better. It's best to choose an ezine that is in the same niche like the product you plan to promote. Don't be bothered by the fact that the ezine or whatever it is doesn't have thousands of subscribers, but only make sure that both ads are sent to the same readers (don't buy one solo ad in one ezine and the second ad in another ezine). For these two ads, use the subject lines from Step 5, the same ad copy for both ads and two different tracking links (an ad tracker is a must for such test).

Step 7 - After the ads are published, wait 4-5 days and then analyze the number of clicks generated by each ad. The advertisement that got more clicks is the winner and its subject line is "The One". You've just finished the test.

To Your Email Marketing Success!

Adrian Jock

P.S. Do you want to improve the results of your solo ads advertising campaigns? I recommend you to read Ultimate Guide to Solo Ads: http://www.soloadverts.com/ultimate-guide-solo-ads.html.

P.P.S. If you want to read more interesting ezine advertising tips, subscribe free to Ezine Advertising Info newsletter.

Three Profit Pulling Tips for Effective Solo Ads

Solo ads are one of the most powerful advertising tools you can use for quick and easy advertising.

Unfortunately the true power of using solo ads to advertise your website is falling well below what it could be. A lot of emphasis has been placed on the 'how to write a solo ad', but very little practical help on what to do to increase the effectiveness of solo ads.

While the writing of a solo ad is very important, there is still another mountain to climb.

Picture this...

Let's say you have just written the world's greatest solo ad. It has just been published to an email list of about 15,000 targeted readers. Your ad is so good that you receive over 6,000 unique visitors. Does that mean that the ad was effective? Does that mean that the job was well done?

At first glance it would seem that the ad was a smashing success. Most people would be ecstatic with this type of performance from an ad. But, let's look a little closer at the results.

Let's say out of those 6,000 visitors you made only 10 sales. Is that still a smashing success?

The Effectiveness of a Solo Ad is judged by the Most Wanted Response

Traffic is one thing. If that's all you ever wanted. But, what good is traffic is nothing happens with it. Solo ads are a tremendous vehicle for receiving quality, targeted traffic but they have to work together with what you want the traffic to do. This is called your Most Wanted Response (MWR). This is what you write your solo ad around.

To boost your solo ad's effectiveness keep in mind your MWR and you'll see an amazing increase in your profits.

In writing thousands of solo ads this is the formula I use in writing solo ads around the MWR.

What will get people to come back

For real solo ad power you have to realize that it costs more to advertise to the same person over and over again. So, when writing your ad with the MWR in mind, think of what you can offer to the visitor when they show up. One of the best things is an ezine, or some sort of mailing list where you can keep in touch with the person over and over again.

Another great tool to use is a multi part 'how to' course, or autoresponder series. By having something like this available on the page that the visitors will be coming to you are dramatically increasing the effectiveness of the solo ad.

When I am writing an ad for a client I always look at the site to see what it has to offer visitors when they get there. I never focus on the product. I always focus on what the site offers. People don't want to hear about another fantastic product they can't do without. But, they will always like hearing about some new information. Use that as your MWR.

Focus on one page

A lot of solo ads pretty much focus on the wrong things. Like I mentioned above, people do focus on the product which tends to decrease the overall effectiveness of the solo ad, but they also focus on the wrong page.

Think about what will appeal to your target visitor. Is it going to be the home page? Will it be the page where you have a free offer? Will it be a page where a previous customer gives a tremendous recommendation? Think about what page you want the visitor to go there and don't mention any other pages.

Some solo ads mention several pages in an attmept to cover the entire field. This only leads to confusion on the part of the reader. Have one page as the focus of the ad.

Don't forget about the reader

Sometimes, not all the time, but sometimes I have to tell a client that the way the current website is, no ad will be effective. I get the usual, "Well, that's your opinion!" only to be followed a few weeks later with, "What do I have to do to make it better?".

See, an ad all by itself is just an ad. It really doesn't do a lot. Yes, it sends people to your site, but if your site isn't geared to accept the reader of the ad... nothing happens.

Don't forget about the person reading your ad. They are real people. If your site is set up with absolutely no coherent information, is confusing, and leads people to nowhere, then your ad is just a waste of your money and other people's time.

Once someone leaves your ad and is ready to do something at your site, make it easy for them. The overall effectiveness of a solo ad is what happens when the person lands on your site. If you can understand this one simple tip you will see a major impact on your results.

Solo ads are very powerful advertising tools. Use them right and there is no limit to the amount of success you can achieve.

Tim Bossie is the owner of [http://www.guaranteed-ads.com] and specializes in writing powerful and effective solo ads in just a few hours. Check out his amazing service and what he can do for you today at [http://www.guaranteed-ads.com/hot.html]

Some Solo Ads Scream "Delete Me"

If you want to improve the results of your solo ads advertising campaigns, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: Delete. The purpose of this article is to help you discover such reasons.

During the last hours I've checked the folder Trash of the email account where I receive the ezines I'm subscribed to. Below you will find the top subject lines that made me delete the solo ads without reading their ad copy. You will also find the reasons why I deleted these emails ...

Let's start ...

Wanna See A Brand New System That Makes $576,000+ per Year? - If the system is brand new, then that amount is just an ASSUMPTION. By the way, I don't know the rules & laws in other countries, but in USA this is misleading advertising and is not allowed.

This has NEVER failed! - There is nothing perfect and a system (or whatever it is) that never failed ... doesn't exist (or it's so new that no one really knows whether it works or not). I don't like liars ...

$0 to $15,000 per Month FAST, Even If You're Broke... - What bank do I have to rob?

How Scared Are You? - Not scared at all, sorry!

Did You Want Fries With That? - Huh? Was this supposed to make me curious? You didn't succeed. I only wondered what do you want too from me ...

... MILLIONAIRE in 12 months? - Suuure. I wonder why those "millionaires" always buy the cheapest ads? I guess they cannot afford more, or ... maybe not even they believe their hypes...

You can try this for $4.95 - Am I supposed to open this email just because you sell something cheap?

I want You in my team - You're not alone! But why should I care what do YOU want? No one cares about ME?

100% OFFLINE Marketing System! - Hey, I'm online and I don't want to move from here. Anyway, are you a kind of genius and you discovered something new related to traditional (offline) marketing?

There's A New Boss in Town! - Wow! Everyone runs away of their boss and do you expect me to read your sad news about a new boss?

Oh my Gosh... 6 Signups In One Day! - This sounds similar to the amazing and unique ... "Oh my Gosh... I just earned one dollar!" Wow! I guess it was sooo difficult ... Sorry, I really don't have time to read about your "amazing" achievement ...

UNEMPLOYED BUYS MILLION DOLLAR HOME. LEARN HOW - Why are you screaming at me? Anyway, I know the answer without opening your solo ad ... His rich uncle has just died and he's the sole heir, right?

Just in Case You Live Under a Rock... - Sorry, not my case.

Earn a $MILLION$ with 70 cents! - I guess you know that actually I found this solo ad in my spam folder ... Even my inoffensive spam filter got crazy when this solo ad arrived ...

* * *

Conclusions ... If you say nothing, if you lie, if you like hype, if you think that the reader is dumb, if you only care about you ...then you may have a big surprise: your solo ads will quickly land in the Trash folder. Why do you expect the reader to open your email when all your subject line does is to make the reader think, "What a liar!". Don't you like it? Then get serious ...

To Your Success!

Adrian Jock

P.S. If you're a solo ads advertiser, I recommend you to read my latest ebook Ultimate Guide to Solo Ads: http://www.soloadverts.com/ultimate-guide-solo-ads.html

I guarantee you that it will NOT help you to make millions in the next few months, but ... it will definitely improve your results ... only if you read it and apply what you discover there.

P.P.S. Not ready to invest a fortune (yeah, right!) in your education? What about subscribing to Ezine Advertising Info free newsletter?

When the Top Sponsor Ads Are Better Than the Solo Ads?

I can hear everybody laughing, "Wow! A joke about ezine advertising!" Actually it is not a joke and if you focus for a few minutes you'll understand the whole point. Despite the fact that usually the solo ads are getting much better results than the top sponsor ads, in some cases the practice contradicts the theory.

First of all, let's recap what actually are those two types of ezine ads. A solo ad is an advertisement that is sent alone to a mailing list, without any other piece of information that may grab the reader's attention. A top sponsor ad is an advert published at the top of a newsletter, together with many other pieces of information: articles, free resources, news, other ezine ads, and so on.

Looking at the definitions above, anyone can clearly see that the sponsor ads have a big disadvantage: the newsletter contains a lot of information that may distract the reader's attention. Then what's the secret behind the title of this article?

There is one fact that many advertisers overlook: the reader doesn't care who wrote your ad and how great success you already had with it. Your ad may be written by the best copywriter in the world, but if the reader decides for no matter what reason to delete it without reading it, that's it! It's not easy to understand the human mind, even if some copywriters believe they know the secret and talk about different magic principles like for example AIDA (Attention, Interest, Desire, Action).

Are you starting to understand where I'm coming from? The biggest problem with the solo ads is that you have to make the readers open the email. What if someone helps you and makes the readers open the email? Yes, there is someone who can help you: the publisher of that ezine. When the publisher is sending her or his ezine, most of the people will read it. The people didn't subscribe to read your solo ad, but to read what the publisher has to say.

You can use this in your advantage and buy the best ad space that is inside the newsletter: the advert that is placed at the top. The price of this type of advertisement is much lower and the publisher is your "vehicle" who makes the readers open the email.

A very good solo advert is usually much better than a very good top sponsor ad. But a "not so good top sponsor ad" may get you better results than a "not so good written solo advertisement". Are you sure that always your ads are great? Take care: it doesn't matter your opinion. The reader is the king, no matter whether the reader is expert or newbie, smart or dumb, educated or not.

To Your Success!

Adrian Jock

Adrian Jock is author of the brand new ebook Ultimate Guide to Solo Ads and the CEO of ADS MARKET Ezine Advertising Network, an advertising network that offers to its customers ad space in newsletters for all their ezine advertising needs: solo ads, top sponsor ads, classified ads: http://www.adsmarket.biz

Contact Solo Ads and Email Marketing - Is Their Efficacy to Increase Traffic Arguable?

Solo Ad Emails are with no doubt a most wanted email marketing tool when it comes to internet promotion and increase traffic. But, there may be people out there that can put their success In Question. I must say these people at some point may have made some minimal mistake to be so disappointed with what I considered possibly if not the best, one of the best targeted internet marketing formats.

In order for a solo ad to be efficient and successful, many aspects have to be taken into account. First, you must do your research clearly. There are LOTS of websites that sell email solo ads, if they are free, affordable, or expensive, the web is saturated with advertisers providing you the best email solo ads plans in order to get you to purchase. The power is in your hands. Before you even choose where to get your ad from you must have selected your niche. You should avoid to buy random email solo ads to people who basically do not care to read what you have to sell. In addition to selecting targeted solo ads, you must try to obtain contact solo ads that are sent to contact email addresses. Why? Simple, people doing business online will frequently have more than one email address, one as their contact the other one to receive all of their bulk mail to which will usually, be unseen. By purchasing contact solo ads, you are assured the ad is being sent to the contact email of the person therefore assuring you that a real person will be getting the ad.

Once you have a niche and have researched different formats of email solo ads and companies then you need to write a GOOD, Compelling solo ad. I can not stress enough the importance of having a good ad copy, with good content that appeals to the potential client and makes them want to see more. Keep in mind, time is money, therefore your email solo ads must be concise, direct to the point. It is OK to elaborate on a catchy phrase but do not saturate. Also to your ad being short it must be sweet. You must appeal to the prospect. Make them identify with you, with a situation you went through, and how you resolved the problem with the help of the product, service or program you are offering them.

Be convincing but do not saturate. People hate false promises that your product/site or service will make them millionaires in days. Unless they win the lotto, that is impossible. Bill Gates did not become a rich in a year, nonetheless a few weeks. So keep it real!!! People value integrity and they will trust you more and will be more ready to see what you have to sell. After writing your ad copy, select a headline or subject line. Although a lot of internet marketers I have come across prefer to do this first, I write it at the end. Why? It is much easier to select a convincing and memorable subjectline from your ad content that can capture someones interest, than writing a great ad to a maybe not so good subjectline. Certainly everyone is different, but believe me, this way has never failed. Once you have written a winning solo ad and chosen the best catchy subjectline, buy the email ad campaign that best suits your budget and fulfills your requirements. Keep in mind, targeted, contact email addresses are a must if you want your solo ad to have success.

Finally, lastly and most importantly, do not lose hope. It has been proven, not just in internet advertising but advertising in general, that it takes people about seven views of an ad to make a purchase. I know it sounds tiresome and you can get impatient, but hard work and persistence are key factors in success. Just take some time, turn on the TV for a while and count how many times you see ads of different products. I am sure in 4 hours you will see ads for the same product many. With practice and time your email marketing results will not only get better but you will also increase traffic. Do not get discouraged, and good luck!

James Snow, Is An Expert on Internet Marketing, Contact Solo Ads [http://www.primerealadstate.com/pras_sa_pak.html], email marketing [http://www.primerealadstate.com/pras_sa_pak.html] and Social Networking for business, entrepreneurs, internet marketers, referral programs.

Solo Ads - Making Them Sell

OK, You want to know how Solo Ads sell. This is it, short and sweet.

Writing your Solo Ads, not rocket science... at all.

This article itself is a visual example of what good solo ads look like. It's a little longer that most solo ads are but hey, it's an illustration of one.

Bullet point your Solo Ads just like you see here.

Solo ads are all about skim reading. People cruse through them at warp speed so make a bullet point and back it up really quick.

Your Solo Ad titles, easy as one, two, three.

Solo ads with great titles will sell your product. Just look at the headings here in bold text. They're basically section titles. Your still reading so it's working. That's what you what your solo ads to make people do, read them! Then you'll sell big time.

Say it. Don't hold back, Say it!

Hey guess what? You can put your web site address in your solo ads more than once. Why not increase your chances of people visiting your site and opting in?

Call me to action baby!

When your solo ads have strong "calls to action" or combinations of persuasive words, that's what gets people to your web site. It's a good idea to put a call to action just before your web site address each time you include it in your solo ad.

Domain names, a slick Solo Ad selling trick.

Domain names can be cool things to persuade you readers with too. For example, you can buy a domain name that's part of the title in your solo add, ties into the text, your product and makes your ad look snappy. You can buy a domain name for each ad really cheep. Its worth the $3-$10 bucks because usually the more domain names you buy at once the less they cost.

Getting cheep Solo Ads and chopping down ad prices.

You can find really cool E-zine publishers who actually give you an office phone to call them, who answer it! They often offer you cut prices on your solo ads because you're probably going to be a repeat customer.

A warning about Solo Ads and SPAM.

Use a spam checker before you ever submit your solo ads or they may never see the light of day. In other words, get delivered. There are plenty of good quality free SPAM checkers. This is a friendly suggestion. Find, download and use one to analyze your ads before you submit them.

You can get people on the way out the door.

Put a P.S. message in your solo ads to keep your readers interest

down to the last sentence. In fact you can use a P.S. more that onece. Studies show the second P.S. gets the best response. So make that one a strong call to action.

Ok, this is the big secret.

This is how you seal the deal, get leads and make sales. Make your own web site that ties into the title, domain name and text in your solo ads. The more your solo ad's content and web site relate, the more leads your ads will generate,
the more sales you'll make.

That's it. That's the game. I hope this helps you.

Solo Ads are great but there are many ways to generate leads to learn about that are more targeted and don't cost a dime.

Guy Vincent Harvey specializes in Teaching Lead Generation, Web Site Design, and Powerful Ad Copy Writhing for Home Business Owners. Guy is known for his casual Straightforward manner and humorous outlook on life. If you're seriously interested in more information visit [http://www.powercashmentor.com]

Contact Solo Ads Or Free Solo Ads - How Can Each Increase Traffic to Referral Program Or Site?

Using an ezine solo ad to promote your site is probably the most popular form of web marketing, if not the most popular. Solo Ad is probably the best form of email marketing, but it can be expensive if you do it on its own and to not combine marketing efforts with other options of marketing. Therefore, I recommend merging solo marketing, social networking and banner marketing.

I must say there is no precise way of proving, which is the exact combination that will deliver increase traffic to your referral program or web page, but the reality of the fact is that you must use solo email marketing with another feature.

For example, if you are new to web marketing and do not know where to begin, I recommend using solo ads and maybe join some social networks. Free solo ads, are hard to come by and some people even try to persuade you away from it, but it is a great start. Keep in mind the objective is getting the title of your site out there and start building client confidence.

In order for your solo email marketing to be successful you must have an idea of your target audience. If your purpose is reaching prospects interested in website advertisement, then you must send targeted solo ads, only to prospects who requested and are interested in what you have to sell. Therefore, it is imperative that you select a targeted ad, system that offers you the chance to send to a specific group of prospects and not to others who will just delete your ads. These targeted solo ads, can be rather expensive so make sure you know for sure that the list receiving the email ad is the one you purchased. You can buy solo ads, one at a time or buy them in bulk. It is pretty much up to you.

In addition to targeted ads, you must also be sure that they are contact email ads and are sent to the contact or personal email of the member which guarantees it will be seen. Some lists require their members to submit two emails, one for administration of the newsletter and admin information and updates (ads), the other one for all the list, and nothing guarantees the latter the emails are even checked by the member. So, be sure you purchase contact ads, sent specifically to the contact Solo, addresses.

James Snow, Is an Expert on Internet Marketing, Contact Solo Ads [http://www.primerealadstate.com/pras_sa_pak.html], email marketing [http://www.primerealadstate.com/pras_sa_pak.html] and Social Networking for business, entrepreneurs, internet marketers, referral programs.

4 Things To Consider When Purchasing Solo Ads!

Many marketers purchase solo ads from sellers and get SERIOUS results but many marketers are purchasing solo ads and getting traffic but not optimum traffic or results. I want to look at and consider the variables that make a solo ad purchase successful or not. Here are some things to consider when purchasing solo ads that are frequently overlooked by the unskilled or untrained marketer.

1.) Is The Solo Ad Purchase A REAL Solo Ad? - It is common practice in the world of buying and selling solo ads that the seller uses a tracking and redirect method in order to get "clicks". So if that seller was completing a solo ad with buyer 1 and "finished" THEIR clicks, he might possibly be redirecting THAT traffic to YOUR solo ad purchase. In other words, those people are blindly going to your offer and consequently, the conversion are at potential stake.

If the prospect KNOWS why the SHOULD click to your offer and the DECIDE to do so because they are interested, your conversions obviously rise. Whereas, if the prospect is taken there from some generic ad copy and isn't told what they are clicking for, you most likely will get "clicks" from people who have NO interest in your offer. THOSE are the ones you want to avoid paying for in my opinion.

To combat this, ask the seller if they redirect traffic for their solos. Ask them if they have a problem sending YOUR ad copy for your offer. If they resist you with these questions, you can rest assured that they most likely use this "redirect" method. If that is determined, ask them to simply NOT use this method for YOUR solo. If they refuse, move on.

2.) What kind of people are going to see your offer? - Many marketers don't ask simple questions about the "list" of subscribers that will see your solo ad. It is important to know what kind of list and interests the solo ad viewers have. You would obviously want to know how and where the subscribers of this list were created. Ask questions like "How did you build your list?". "How many purchasers are on your list?" "Would your list respond well to my offer in your opinion?" Simple questions like this can/will reveal if you want to move forward with the purchase. You MIGHT determine that your offer wouldn't convert well enough for the price of the solo.

3.) What time frame will the clicks be delivered? - This is something that is important to know. Why? Well, what if you were promoting something that is time sensitive? It is just always a good idea to establish a time frame in which you can expect your solo ad clicks to be delivered. Never assume anything when you're spending advertising money and expecting results. Depending on the amount of unique clicks you buy, you normally can expect your clicks to be delivered within 48 hours or sooner. However, if this isn't discussed ahead of time, it MIGHT effect the effectiveness of your offer.

My opinion is that QUALITY clicks (not redirected or blind clicks) is MUCH more important than quickness. I would rather have my clicks spread out over time than to get redirected clicks quickly. Targeted prospects are what you're after here so keep that in mind. Quickness would only truly be relevant for a time sensitive offer of some kind.

4.) Is your sales funnel set up properly? - Many marketers are not utilizing a proper sales funnel when building their list of subscribers and they are leaving money on the table. It only makes sense that if/when you know what someone signs up for, you can EASILY market to them and get converting sales. In other words, if you have someone that opted in to get a free report on writing quality articles, why not route them to an exclusive offer to a product that can assist them in this even more? These kinds of offers convert well when done properly.

For me personally, I have a series of 3 offers upon anyone signing up for any offer of mine. They all convert very well, as they are targeted exactly to what they sign up for. My offers are clear and precise so that although the new subscriber is redirected to offers, they are told at the top of each page exactly what to expect. My sales funnel goes like this...

1.) They sign up for my offer. I redirect them to an exclusive offer that they will NEVER see that is directly related to the product they signed up for. They can take or leave the offer. This also triggers my confirmation email to their inbox so the directions at the top of this offer instruct them that they have successfully signed up for xxx product and a confirmation email was delivered to their inbox. They MUST confirm their subscription to get their gift and they are explained that here as well. Then I simply ask them to have a look at this one time offer before they go.

2.) When they confirm their subscription, I direct them another exclusive offer that is related to the product they signed up for as well. Different offer but targeted offer in relation to their interest. They can take or leave the offer of course and they are instructed at the top of the page that they have successfully signed up and an email was delivered to them with the information they need to retrieve the free product they signed up for. So confirming also triggered their first follow up message that includes their download information.

3.) When they get their first follow up message, I thank them for signing up and so on of course. I also explain to them that I market to my list regularly and that I expect them to open my emails, read them, and sometimes make purchases from me. I ask them to simply unsubscribe after getting their gift if they no intention of doing any of these things. This weeds out the "freebie" seekers and explains why I have nearly 6000 buyers on my list. The provide them a download link for their free gift but THIS link also takes them to yet another targeted offer in relation to the gift they signed up for. They can take or leave the offer but grab their gift at the bottom of the page and they are instructed of this at the top of the page as to not mislead or confuse them.

So as you can see, if your sales funnel is set up properly and you ask the right questions before purchasing a solo ad, it is NOT uncommon that you make most of (if not all) your investment back from your sales funnel AND you gain many new targeted subscribers. This is one of THE most effective advertising you can possibly do online! No question about it. Good luck with your endeavors.

Need a help with your business? I can help in many different ways for pennies on the dollar! http://www.EsourceInfo.com

Characteristics of Solo Ads That Pull

Advertising is very important in the business world today. That fact cannot be denied. People today see advertisements everywhere. Because of the proliferation of advertisements, it has become necessary that companies make advertisements that are effective. This includes solo ads that pull people towards the business. What are the various characteristics of solo ads that pull?

1) Clear - Solo ads that pull should be clear in what they are advertising. It should tell the people exactly what business to support. Solo ads that pull are always clear enough to achieve a certain objective and that is to introduce a person to the business. Solo ads that pull should not pull on the wrong direction. Even if the message is delivered through a diversion of topics, the final message should always be clear.

2) Concise - The solo ad that pulls is always concise in its delivery of the message. It should not bore the observer with minute details that have nothing to do whatsoever with what's being advertised. It should immediately come out and be brief with delivering its message. Have you ever observed that effective television commercials only actually last for a few seconds? Have you also noticed the fact that the most effective print advertisements only take a few words to deliver the point? Conciseness is the key to pulling people.

3) Memorable - The main object of a solo ad is to introduce the business to the mind of the person. Solo ads that pull always make use of a mnemonic device. This is a certain method used in order to keep a product within the memory of a person.

Some make use of jingles, others use color associations and various other techniques in order to achieve the effect of keeping a business in the mind of a person. This is the reason why companies make use of mascots. People today immediately associate the red-headed clown with McDonald's. A solo ad that pulls should make use of a method that allows people to retain the business within their heads.

This is the reason why many television advertisements always make use of a certain product's name a number of times. The common law of building a solo ad that pulls is to mention the product no less than five times. It is also essential that the product or business being advertised should be mentioned in the first part of the advertisement and the last part. This helps people retain it in their memories.

4) Eye-catching - This is the most essential quality of a solo ad that pulls. It introduces all of the other qualities of the solo ad that pulls. It is what actually does the pulling.

What does it pull? It pulls the attention of the observer to take a closer look at the ad. Some companies do this by appealing to the natural instincts of man. This can be seen through the use of sex in various ads today. People attempt to shock people into taking a closer look at their advertisements. A solo ad that pulls can use any means necessary to grab the attention of the observers. Then the ad can work its magic.

These are just some of the observable characteristics of solo ads that pull. In order to learn more, you should try to read marketing books and research on the internet.

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